Made for Moda Styling

Posted on Friday, 31 July 2015

I recently did a shoot styling the Made for Moda Distressed Denim bag.

I decided to style the bag with one of Shope Delano's denim TWOOSIEs! As Made for Moda products are 'designed to complement your favourite outfits', I thought I'd pair the two together as an example of how you can wear the bag.






Photography: Amy Schouwenburg (Twitter, Tumblr)
Styling/Creative Direction/Modelling: Rebecca Cofie

However, if you're not feeling the 'denim on denim' look, I also styled the bag with a more casual/festival-y outfit which you can view on the Made for Moda blog.

If you want to get this look, the bag is available to buy on our Etsy shop :-)

Until next time!


P.S Stay tuned for the next Made for Moda design (coming very soon!)

3 Summer Outfits

Posted on Tuesday, 28 July 2015

A few weeks ago, I went to the South of France - as seen in this post!

Whilst I was there, I filmed a few OOTDs. Therefore, I've compiled a short video showcasing these outfits! Enjoy! :-)

One year blogging: New beginnings?

Posted on Tuesday, 21 July 2015

So on Friday 17th July 2015, it was exactly one year since I started a blog!

If someone would've told me the things I'd accomplished in my gap year since then, I wouldn't have believed them...

It's quite appropriate that I've hit this milestone 'cause I've now decided to start a YouTube channel WOOHOO!



YouTube is the place where I discovered the first 'online influencers' (back in '08). It's also fuelled my interest in fashion, been a source of entertainment, and much more.

I've also met my favourite YouTubers like a gazillion times!

After going to Beautycon, (see here), it hit me that I've been so invested in the YouTube community but don't have a channel myself...? So after some 'planning', two holidays and the arrival of my MacBook Pro (i.e. iMovie), I'm FINALLY publishing my first video!

Will I still be blogging?

YES! Although I will now be publishing weekly videos, I'll still be blogging alongside that. Some of those posts may be videos, depending on the context! I'll also be posting more Photography/Creative Direction things on here. But, I'm just gonna go with the flow and see where it goes...

And finally, if you haven't already, SUBSCRIBE! :-) And stay tuned for for more content...

P.S. Allow the awkwardness in this video, I'm still adjusting to this whole 'talking to a camera in your bedroom' kind of thing haha.
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So kids, those are my two summer creative projects - my pop-up shop and my YouTube channel. Unique to interning, but still fun, creative and DIFFERENT - which is what I desired for the end of my gap year...

Until next time,

Made for Moda

Posted on Tuesday, 14 July 2015

Remember in that blog post, like 8 weeks ago, where I mentioned that I wanted to create something?

Well, after much trial and error, I've finally done so!

After interning at a small business (Vecchio Vintage) in December 2014, the idea of creating and selling something has always been lingering in the back of my mind... A few months later, I figured out that I want to involve myself in something NEW and FRESH for the end of my gap year - a creative business perhaps? It took a lot longer than anticipated, maybe due to the fact that I have no formal design training (other than Textiles GCSE lol), but it's finally here!


Every season there are clothing trends - whether that be distressed denim, leather tassels, lace - but they're only limited to one medium (e.g. distressed denim - jeans), (fringe tassels - jacket) etc.



'Made for Moda' is merging clothing trends with accessories - the first of a series of designs being 'The Distressed Denim Drawstring Bag'.



After all, since when have you seen Distressed Denim on anything other than jeans or shorts?


The Distressed Denim Drawstring Bag is a handmade, limited edition, drawstring bag, made & inspired by fashion, perfect for all purposes - whether that be just as a casual/everyday bag or for travelling etc.


 The bag is also fully lined with denim fabric, for extra protection of your items and so stuff won't fall through the distressed denim holes! Above all, it's designed to complement your favourite outfits!


The brand tagline is 'Inspired by fashion. Made for fashion' - meaning the accessories are inspired by fashion trends but they also complement the clothes you're wearing. Hope that sums up what Made for Moda is about!

I also plan to release more designs throughout the summer to create a range so do stay tuned :-)

I'm starting it off as a summer pop-up shop (a temporary shop), as I am going to university in September, but I'm just gonna go with the flow and see where it goes!

You can buy the product on Made for Moda's Etsy shop and it also has an Instagram (@madeformoda) & Twitter (@madeformoda) for general updates/behind the scenes pics. 

Much love,

La Cote D'Azur

Posted on Saturday, 20 June 2015

Sorry for the bombardment of lifestyle posts recently - a lot has been going on haha.
Anyway, I recently went to South of France with the family and I thought I'd share these photos I took along the way:







Bag: Choies | Shoes: Primark | Skirt: Choies | Top: Primark

Photography: Rebecca Cofie (other than the last image)

It was great to be able to get some consistent sun (unlike London), relax and rock my new summer clothes!

How To: Get a (Fashion) Internship

Posted on Saturday, 6 June 2015

I feel that now is the right time to share my knowledge and 'tricks' about obtaining an internship. Although my placements were predominantly fashion related, these tips could apply to almost any industry.

Glasses: Osiris (Prescription)

1. Google is your best friend - do the research - study the masters!


I can tell you I stalked many LinkedIn profiles to see CVs of people who already had the placement I wanted. Google 'storm models intern linkedin ' or 'vogue uk internship linkedin' and a variety of profiles will come up. Study their previous experience; how did they get to where they were? Did they get the placement straight out of school? During their degree? After a while, you'll see patterns start to form and realise if they can do it, why can't I?

During the summer of 2014 (the gap year preparation period), I also googled 'Premier Model Management internship'. This came up: http://www.premiermodelstyle.com/premier-blog/index.php/2012/11/26/thedreamfashioninternship/.  This article gave me a tremendous amount of hope that if a student straight from school with no degree (which were my exact circumstances at the time) can gain a summer internship at one of the most prestigious model agencies in the world, then why can't I?

Research can get for you far on an internship search. Make sure you utilise Google/the internet to your advantage!


3. Make your own opportunities - directly contact a person in the company!


If a company isn't advertising an internship, who is to say that they don't want an intern?!?!? Obviously use sites where they advertise internships, but reaching out directly to a company is an extremely important tip I gained which allowed me to secure many future internships.

For example, after I read the Premier Models internship article, I directly emailed a person working in that company. So rather than emailing 'info@premiermodelmanagement.com', I emailed 'natalia@premiermodelmanagement.com' and 'annielou@premiermodelmanagement.com'. Once again, Google allowed me to find these individual email addresses. Alternatively, if Google is failing you, directly ring up the company, ask, and they will give you the person who deals with internships' email address!! I can't tell you how many times I did this, and it worked. The company number can usually be found in the 'contact' section of the website.

I learnt that you're much more likely to get a reply if you email a colleague's work email address rather than the general company email.


4. Interview tips: Turn up, show up (on time) and be authentic


My biggest tip about interviews is to be authentic/honest about your passion, why you want the role etc and prepare a little, but not overly. For example, to my great surprise, Premier Model Management got back to me in the Summer of 2014 to give me an interview. I turned up, showed up (on time) and had the interview. Unfortunately, I didn't get the internship. I knew why after I left Premier offices. I prepared too much for the interview, I was too focused on delivering 'perfect lines' rather than being my natural self.

If you want it badly enough, prepare a little (not overly) and let the passion speak for itself!

5. Be consistent, be persistent...


If you fail, that's fine; but fail fast! Learn from your mistakes and try, try, try again. After the rejection at Premier, I sent out tens of emails to different agencies in London. I got two more interviews. I eventually got that one internship at an almost as prestigious modelling agency. I finally got what I wanted. You can knock on thousands of doors, but all you need is one door to open to give you that chance! And it's SO true! You have to be persistent and keep on trying until one person says YES.



6. Fashion Workie, Fashion United and @ukfashionintern are also your best friends #squad


After my first internship, I discovered the wonderful fashionworkie.com - which has a wide range of opportunities in the fashion industry - from fashion photography, to fashion PR and fashion design. After a month of consistently and persistently applying for internships, I began to understand how competitive the site was. The number of views an internship advertisement has is shown. The more views a post has, the more applications. Apply as soon as possible after a new internship is posted. It'll have less views, less applications and therefore you'll be higher up on list of applicants. I realised that when a company got back to me, it was usually when I applied within 4 days of the posting date.

@ukfashionintern and Fashion United were also pretty good at posting intern roles!


7. When no doors are opening, that means you're getting somewhere!


You can apply for tens, hundreds of internships and not get a reply. But you're closer to your goal then when you first started. After weeks of 'consistently and persistently' applying for internships in November 2014, there was nothing. No interview, no email replies. Of course the natural reaction is to give up, right? On the last Thursday of November, 3 companies offered me an internship/opportunity on the same day - no joke, this is actually what happened. After sorting out the technicalities/availability, I ended up interning for Vecchio Vintage (read about it here), and it was probably the best internship I did on this gap year.

8. Increase your chances


There are a few UK fashion internship advertising sites. A company may advertise an internship on one, some or all of these sites. In my opinion, part of the reason why I was able to assist the casting director of Harper's Bazaar UK during LFW was due to a combination of the above and 'cause I applied to the internship 3 times! LOL! I applied on Fashion Workie, Fashion United and emailed the casting director herself! I was immediately putting a vibe out there that I really wanted it. And I got it!

T-Shirt: Primark

9. But what should I write in the email/application?


You want to include a cover letter and your CV. Keep your cover letter succinct, to the point, formal and be authentic. I talked about a combination of my prior experience, skills and what I can offer to the company. The employer has to go through thousands of applications so don't ramble! Make the person want to look at your CV. Tailor your cover letter to the role's requirements. Employers are more likely to look at your cover letter if it's in the body of the email, rather than an attachment. Only attach your CV.
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If you made it to the end, thanks for reading! I hope this post helps any 'internship seeker' on their journey :) This is also a dedication post to fashionworkie.com and @ukfashionintern on Twitter. Both huge helps in obtaining a placement!

Good luck!


Words, photography and creative direction: Rebecca Cofie

P.S. If you want to read more tips about success/finding a internship or job, read this post.

Also, the next post will be up in 2 weeks time, as I'm going on holiday next week! Follow my social media for updates ^

A Trip to the West Country

Posted on Saturday, 30 May 2015

So if you didn't see on my Instagram already, I went to Bristol & Bath this week to visit my sister. I took some snaps along the way, so I thought I'd compose a lil' photo diary for the blog:

Bath Abbey
View of the countryside from Royal Victoria Park (Bath)
My sister - spotted a photo moment here haha
The Royal Crescent (Bath)
Was pretty cool watching a hot air balloon go up
Typical full English breakfast at the Boston Tea Party cafe
Grafitti art in Bristol
Bristol Cathedral
This post pretty much confirms that there's more to the UK than just London, lol!

It was also nice to get out of the city for a while and have a break from the usual routine. 

Hope you enjoyed this more lifestyle-y post, until next time :-)